← All work Case 01/03 · KAYAK Flights [Read time: 6 min]
[Year] · [Platform: iOS, Android, Web]

[Case title: the change, in five words]

[One sentence: the problem travelers had, and what the team shipped to fix it.]

My role
[Design manager]
Team
[X designers, 1 researcher, PM, Eng]
Timeline
[X months · Q_ 20__]
Scope
[Research, UX, UI, experiments]
Outcome
[+X% key metric]
[Hero shot or 20s product video: the final design in context]
Fig. 01 — [Caption][Shipped to X% of traffic]
Results

[What changed for travelers and for the business, in one line.]

[+X%][Booking conversion]
[X→Y][Steps to book]
[+X][NPS / satisfaction]
Scene 01

Context & problem

[Where the product was, who it served, and what was broken. Use one number that shows the size of the problem.]

[Why it mattered now: the business goal, the user pain, or the bet the company was making.]

“[A traveler quote from research that captures the pain.]”

— [Participant, usability study, Month Year]
Scene 02

My role

Split what you did from what the team did. Hiring managers read this part closely.

What I did
  • [Set the vision and success metrics with PM]
  • [Staffed and coached the team]
  • [Ran critiques and unblocked decisions]
  • [Aligned stakeholders across teams]
What the team did
  • [Name] — [research and synthesis]
  • [Name] — [interaction design]
  • [Name] — [visual design and system]
  • [Name] — [prototyping and testing]
Scene 03

Process

[How the work unfolded. Keep it short and show the moments where the direction changed.]

DiscoverDefineDesign & testExperimentShip
[Wk 1–4][Wk 5–7][Wk 8–13][Wk 14–17][Wk 18–20]
[Research wall / insights]
Fig. 02 — [What you learned]
[Flows / early concepts]
Fig. 03 — [What you explored]
[Prototype / test setup]
Fig. 04 — [What you tested]
Scene 04

Key decisions

[Two or three calls that shaped the result. For each, show the options, what you chose, and what it cost.]

Fig. 05 — [Before / after]
Decision A

[What we chose]

Why
[The evidence or principle behind it.]
Trade-off
[What we gave up, and how we handled it.]
Decision B

[What we chose]

Why
[The evidence or principle behind it.]
Trade-off
[What we gave up, and how we handled it.]
Fig. 06 — [Key screen or system detail]
Scene 05

Outcome & reflection

What happened next

[Rollout, follow-up work, what other teams reused.]

What I'd do differently

[One honest lesson about the work or how you led it.]

Credits [Design: names][Research: names][Product: names][Engineering: team]
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